What is ethos definition?

Ethos is a Greek word that denotes the credibility of a speaker or writer, the ethical standing they have in their community or among their audience. It is one of the three persuasive appeals in classical rhetoric, alongside logos (logical argument) and pathos (emotional appeal). Ethos is an appeal from authority, trustworthiness, and expertise, as well as character and good intentions. It involves establishing the sense of shared values and beliefs with one's audience, demonstrating the speaker's knowledge and experience, and building a reputation that earns the audience's respect and trust. In other words, ethos definition is an essential aspect of persuasive communication and a vital tool for those who wish to be persuasive.